Promotional Gifts for World Book and Copyright Day

- Image by Branders.com via Flickr
Last year, a symposium was held in celebration of the World Book and Copyright Day. As our contribution to the event, we invited a well-respected author to speak on why he preferred writing books than short stories or in a newspaper. Invited to attend the event were journalism students and practicing authors. During the symposium, the speaker was able to discuss about his promotional books.
At the end of the symposium, the participants received personalized company gifts. It was a complimentary copy of the book written by the author speaker. Along with the manuscript, the participants also received promotional bookmarkers.
The event also featured an exhibit on different books written by both amateur as well as professional authors. One of the books that interested me centered around how to make customized gifts for festivals in bulk. It got my attention because my mother was in the business of creating promotional items and I just thought she might be interested to try it out.
There was still so much to explore during the event so I decided to have some snacks first before I continue exploring the venue. The food was great and the drinks were placed in customized plastic cups.
It was almost dark so I decided to cal it a day. But before that, I made one final purchase of a book on merchandising.


